Often lost in the MSL training modules is the importance of mastering first impressions and ensuring this "art" is part of the Medical Science Liaison skills set. Did you know? Research indicates that most individuals form their initial impression of someone within a mere seven seconds.* Moreover, consider this: A recent study on website visitors [...]
The Medical Science Liaison performance assessment remains very difficult when using traditional hard metrics. There seems to be a movement to refine this process, as revealed in this study, but there is still much work to do. Everything points to the using the “quality of relationships” between an MSL and his/her thought leaders to assess [...]
We have often heard through our conversations with clients how Medical Affairs programs suffer from the “revolving door” disease, meaning that a significant contingent of MSLs don’t stick around for long periods at the organizations (yes, with an S…!) they work for. To some degree, this also applies to upper management roles. So, what are [...]
New Medical Science Liaisons come mostly, and unsurprisingly, from various areas of medical fields. We recently conducted surveys to learn about the prior profiles of new MSLs and whether they entered the industry as new MSLs or became MSL while working in pharma. As expected, and as the survey of 789 Medical Science Liaisons results [...]
