This infographic depicts the essence of the (Medical Science Liaison) MSL universe. The data provided in this graphic are based on our extensive research on the Medical Affairs function, the Medical Science Liaison salary and activities, and KOL feedback studies. These metrics outline the general (average) profile of a typical MSL. Individual MSL roles will [...]
A Consensus-Based Roadmap for MSL Key Performance Indicators Drawing on insights from Medical Affairs executives and experienced MSLs, we have developed a consensus-based model for MSL Key Performance Indicators. This framework is built upon a comprehensive analysis of research data, including perspectives from research partners, to establish an optimal approach to evaluating MSL roles over [...]
In part 3 of 3 on Navigating KOL Engagement Dynamics-KOL Categories by Phase, we present our third key insight from our KOL engagement strategy report. This article outlines categories of Thought Leader pharmaceutical companies engage during each phase of a product development lifecycle. Dominance of Specialists and Academics Across all studied regions, companies overwhelmingly prioritize [...]
In part 2 of 3 on Navigating KOL Engagement Dynamics-Activities by Phase, we present our second key insight from our KOL engagement strategy report. This article addresses the type of activity pharmaceutical companies seek from KOLs who possess specific experiences suited to support the activities of the pharmaceutical organization during particular times within a product [...]
In part 1 of 3 on Navigating KOL Engagement Dynamics-Influence Levels by Phase, we present our first key insight from our KOL engagement strategy report. This article addresses how pharmaceutical companies engage with KOLs possessing specific backgrounds suited to support the activities of the pharmaceutical organization during particular times within a product development lifecycle. The [...]
Pharmaceutical companies wouldn’t be able to do what they do well without the help of the role of Medical Science Liaisons, most commonly called MSLs. The role of Medical Science Liaisons is to provide the expertise to disseminate scientific and clinical information to the medical community, which in turns enables innovation in drug development and [...]
Often lost in the MSL training modules is the importance of mastering first impressions and ensuring this "art" is part of the Medical Science Liaison skills set. Did you know? Research indicates that most individuals form their initial impression of someone within a mere seven seconds.* Moreover, consider this: A recent study on website visitors [...]
The Medical Science Liaison performance assessment remains very difficult when using traditional hard metrics. There seems to be a movement to refine this process, as revealed in this study, but there is still much work to do. Everything points to the using the “quality of relationships” between an MSL and his/her thought leaders to assess [...]
Are you wondering how to become a Medical Science Liaison (MSL)? A MSL connects life science organizations to industry thought leaders (or KOLs) by sharing scientific and clinical information on products and involving these KOLs in research, speaking or consulting activities. Here’s what you can expect from your journey of medical science liaison training and [...]
We have often heard through our conversations with clients how Medical Affairs programs suffer from the “revolving door” disease, meaning that a significant contingent of MSLs don’t stick around for long periods at the organizations (yes, with an S…!) they work for. To some degree, this also applies to upper management roles. So, what are [...]
