KOL Access: Degree of Difficulty

Intending to engage thought leaders is one thing, succeeding is another.  The difficulty to access KOLs is based on a number of factors. First, there is the level of influence a KOL may have. Internationally recognized thought leaders are always more difficult to engage with than local influencers.  KOL access will also vary based on the type of KOL [...]

The life of a MSL…in pre- and post-launch modes

The life of a MSL will vary over time and consist of many activities that are often driven by a product’s lifecycle and what management wants to focus on. We grouped some of the tasks in the graphic above to make it readable – as there are many more activities to account for. The graphic [...]

2018-03-14T09:56:47-04:00By |Categories: Medical Affairs, Thought Leader Management|Tags: , , , , |

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