Fundamental Shift in MSL-KOL Interactions
We recently conducted research on how the pandemic has transformed the way Medical Science Liaisons interact with Thought Leaders, and findings show a fundamental shift in MSL-KOL interactions. In pre-pandemic times, the favored means of interaction by both MSLs and KOLs were the traditional in-person face-to-face meeting, followed by email, phone, and virtual platforms (remember [...]