Often lost in the MSL training modules is the importance of mastering first impressions and ensuring this "art" is part of the Medical Science Liaison skills set. Did you know? Research indicates that most individuals form their initial impression of someone within a mere seven seconds.* Moreover, consider this: A recent study on website visitors [...]
We recently conducted research on how the pandemic has transformed the way Medical Science Liaisons interact with Thought Leaders, and findings show a fundamental shift in MSL-KOL interactions. In pre-pandemic times, the favored means of interaction by both MSLs and KOLs were the traditional in-person face-to-face meeting, followed by email, phone, and virtual platforms (remember [...]
Learning about KOL meeting preferred frequency with Medical Science Liaisons, that is when Thought Leaders can or want to meet MSLs, is an important component of building trust in the MSL-KOL relationships. Since most of the organizations’ field teams coordinate and set the pace for these interactions, it becomes increasingly important to understand what Thought [...]
A new hybrid KOL engagement model is taking hold. Although the effects of the pandemic are still being felt to various degree of magnitude throughout the world, there is a sense of normalcy looming on the horizon. Now that the rate of full vaccination is gradually rising and protection restrictions are dropping, Medical Science Liaisons [...]
Medical Affairs Key Considerations in Post COVID-19 Era presents results of the impact of the global shutdown on MSL teams. It also provides key take-aways to address and outlines a few challenging hurdles to overcome in the near future. Arx Research conducted a brief survey to assess how the COVID pandemic reshaped the Medical Science [...]
A successful Medical Affairs launch strategy requires every part of an organization to work in sync. For Medical Affairs, it means that by the time a product “hits” the market, most of the function will be staffed. It also means the medical field team programs will have gradually matured into a fully operational structure. Thought [...]
The Altered Pharmaceutical Thought Leader Pool: How the Implementation of the Sunshine Act and CMS Open Payment Program Changed the KOL Landscape Since the adoption of the Sunshine Act in 2010 and the subsequent thought leaders’ payments reporting on the CMS Open Payment Program in 2014, many things have changed for pharmaceutical companies. It took [...]
There’s a category of thought leader that has long been overlooked, but the data now suggests companies can no longer afford to do so—that category is the Non-MD category of Nurse Practitioners (NP) and Physician Assistants (PA). From our contacts in continuing medical education (CME), we’ve heard there has been a marked increase in the [...]
This infographic depicts the essence of the (Medical Science Liaison) MSL universe. The data provided in this graphic are based on our extensive research on the Medical Affairs function, the Medical Science Liaison salary and activities, and KOL feedback studies. These metrics outline the general (average) profile of a typical MSL. Individual MSL roles will [...]
Recent research shows KOL lifecycle involvement. There are a significant number of surveyed organizations – 39%, as shown in the figure below – reported that initial engagements with thought leaders start during phase 3 of a product’s lifecycle. Two percent begin at launch, but starting to cultivate thought leader relationships so late in a product [...]
