The Instagram stars of therapeutic areas and disease management, Digital Opinion Influencers (DOIs) are a growing online presence that often can as effectively communicate and advocate for pharmaceutical solutions and products as Key Opinion Leaders (KOLs) do in more traditional channels (publications, conference presentations, perhaps even treating patients). The possibility of that very comparison makes [...]
Let's talk real world science! Leveraging real-world data and scientific evidence when making strategic decisions has never been more important—in the pharmaceutical world, at least. Though done here most convincingly, Arx Research isn’t the only research firm to notice and empirically confirm that physicians and thought leaders by and large want their discussions with pharma [...]
Intending to engage thought leaders is one thing, succeeding is another. The difficulty to access KOLs is based on a number of factors. First, there is the level of influence a KOL may have. Internationally recognized thought leaders are always more difficult to engage with than local influencers. KOL access will also vary based on the type of KOL [...]
The life of a MSL will vary over time and consist of many activities that are often driven by a product’s lifecycle and what management wants to focus on. We grouped some of the tasks in the graphic above to make it readable – as there are many more activities to account for. The graphic [...]
MSL On-Boarding Training Times and Methodologies shows that establishing proven and rigorous on-boarding training programs ensures that new hires quickly acquire the knowledge and ability to conduct their assigned tasks. Companies also benefit from having new employees very well prepared to execute their job because they not only contribute to the organization in a timely [...]
