Description
We conducted the following study to identify best practices in thought leader engagement, gather insights and develop benchmarks to assist in the development of optimal thought leader engagement by phase. Thought leaders are critical to the life science environment and to ensure pharmaceutical organizations make physicians and patients aware of products’ scientific uses, outcomes and benefits.
Medical affairs executives and medical field teams need to work with a pool of thought leaders that has shrunk over the past few years due to the implementation of reporting regulations. It then becomes imperative that medical affairs professionals make the best out of each thought leader relationship they develop.
According to this research, the establishment of relationships between life science organizations and thought leaders may start very early in a product’s development. These relationships often are maintained many years after a product has been marketed.
While many organizations strategize on which type of thought leader to use during each phase of development, and what type of activity should be involved, many still don’t apply any specific tactics, preferring an ad-hoc approach to interacting with thought leaders.
Research reveals that the launch time is a particular pivot time for medical affairs field teams, when the focus changes from seeking thought leaders with research interest to ones with speaking and consulting interest. A sample of the research is available in this article: Medical Affairs Launch Strategy
The findings are presented from a global perspective and by regional segments for US, Europe and others (Asia and Latin America combined).
Use of Arx Research’s Copyrighted Materials
Study Highlights
Research Methodology
Respondents’ Profiles
Working Environments
Profiled Companies
Thought Leaders’ Point of Contact
Medical Science Liaisons Involvements in Product Lifecycle
Functions and Roles Involved During Engagements
Factors Influencing KOL Relationships Development
Thought Leader Engagement Approaches, Timelines and Categories
Engagement Approaches
Timeline of Initial Thought Leader Engagement
Targeted Thought Leader Categories
Thought Leader Utilization during Pre-Clinical Phase
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Thought Leader Activities
Thought Leader Utilization during Phase 1
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Thought Leader Activities
Thought Leader Utilization during Phase 2
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Thought Leader Activities
Thought Leader Utilization during Phase 3
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Thought Leader Activities
Thought Leader Utilization during Launch
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Thought Leader Activities
Thought Leader Utilization during Post Launch
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Thought Leader Activities
Thought Leader Utilization for Organizations without Specific “by-phase” Engagement Strategy
Thought Leader Targets
Targeted Levels of Thought Leader Influence
Access to Thought Leaders
Degree of Difficulty
In Summary
Aggregate Study Results
Thought Leader Engagement Strategy Framework Model
Licensing Authorizations
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