Description
A Practical Guide to MSL Performance Reviews is the newest (2023) and most extensive study to date that provides a framework for the MSL evaluation process. The research addresses what upper-level management, MSL managers and MSLs have struggled with for long – establishing appropriate practices to evaluate and value an MSL’s work. We find the issue mainly lies in the nature of the MSL function, a function that evolves with a product, from early phases to maturity. Whereas the set of activities of an MSL stays fairly the same throughout, they are applied to various degrees based on where the supported products are in their lifecycle.
So then, how best should the evaluation of the MSL role be handled? Should it follow one single path, with a similar focus across time, or should the evaluation follow distinct criteria based on what needs to be done in each phase of the product lifecycle? These are questions that the majority of Managers face year after year, with no real answers.
While we believe there should be somewhat of an overhaul to the traditional model, we conducted this study to identify the most common metrics and usual evaluation models used amongst medical affairs professionals surveyed through the research. And in the process, provide a performance metric assessment model that encompasses all findings.
The report findings are based on exchanges with 153 executives and MSLs representing 92 companies located in 37 countries.
This study provides an analysis on (refer to table of content tab for more details):
- The current MSL career landscape and future expectations
- Medical Science Liaisons Activity Profiles
- Typical key industry metrics used to evaluate MSLs
- Ins-and-outs of MSL performance reviews
- MSL performance assessment models – 4 approaches and the consensus framework
In addition to this report, Arx Research conducted a review of thought leader engagement methods, typical profiles targeted throughout a products’ lifecycle, stakeholders and many more critical metrics to assist in the development of a grounded strategy: Thought Leader Management | KOL Feedback Surveys (arxresearch.com)
Foreword
Use of Arx Research’s Copyrighted Materials
Study Highlights
Research Methodology
Respondents’ Profiles
Working Environments
Professional Backgrounds
Profiled Companies
The Medical Liaison Function Landscape
Status of Team Deployment
Future Expectations
Medical Science Liaison’s Activity Profile
Typical Activities – Pre-launch
Typical Activities – Post-launch
MSLs’ Involvement During a Product Lifecycle
KOL Interactions Focus
Key Industry Metrics
Number of Thought Leader Relationships
Frequency of Interactions
Length of In-Person Visits
In-Person Interactions Shifting to Virtual Meetings
MSL Performance Reviews
Common Pitfalls
Frequency of Reviews
Reviewing Performance Reviews
Preferred Flow Patterns of MSL Performance Evaluations
Key Performance Evaluation Criteria
MSL Performance Assessment Models
The “One-Phase” Approach
The “Two-Phase” Approach
The “Three-Phase” Approach
The “Four-Phase” Approach
Assessment of Selected Evaluation Criteria
The Educator Evaluation Comparison
Factors Influencing KOL Relationships
A “Consensus” Roadmap for MSL Performance Reviews
Licensing Authorizations
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