$495.00
This executive summary examines the preferences of more than 120 physicians regarding their interactions with sales representatives, what they expect during exchanges and how they score the companies they interact with. (PowerPoint graphics format)
Number of slides: 37
Format: Slide deck, PDF
Published: 2015
Price: $495
Enhancing Physician-Rep Relationships provides key elements on physicians’ expectations and preferences for sales management and representatives to refine how they communicate and exchange with physicians. Physicians are an important component of the life science ecosystem. Their influence and impact toward product use and adoption is fundamental to drug manufacturers’ success. Therefore, life science companies need to continuously stay aware of physicians’ expectations when it comes to their exchanges with industry’s commercial functions and more specifically with sales representatives. While the industry knows what it wants from the relationships, it rarely examines what physicians really need from the industry.
This Data Deck presents the essential findings from the full primary research study PSR-401 and is meant to reveal insights on physicians’ preferences and assist commercial teams, at all levels, to develop strategies that better suit the needs of the healthcare professionals they interact with to ensure long-lasting and meaningful relationships.
The findings are based on feedback from 127 physicians and provide unique viewpoints from hospital and privately-based physicians’ perspectives.
Section 1 – Research Landscape
Section 2 – Current vs. Preferred Modes of Interactions
Section 3 – Preferred Frequency of Details
Section 4 – Experience with Virtual Platforms
Section 5 – Importance and Efficiency of Meetings
Section 6 – Perceived Benefits of Exchanges
Section 7 – Top Preferred Topics of Exchange
Section 8 – Expectations and Evaluation
KEY FEATURES
KEY BENEFITS
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