Description
In KOL Feedback US report, Arx Research examines the preferences of thought leaders regarding the pace and methods of interactions with industry liaisons, what they expect to hear during exchanges, the most appealing topics of discussion, the type of personality they want to nurture relationships with and how they score industry representatives and the companies they interact with.
The cooperative relationship between thought leaders and the pharmaceutical industry is dynamic and increasingly complex. Thought leaders are important constituents of the life sciences ecosystem, but while the industry knows what it wants from the relationships, it rarely examines what thought leaders need from the industry.
KOL Feedback US digs into the mindset of more than 300 US-based thought leaders to offer the life science industry insights on their experiences, expectations and preferences. Centered on three main thought leader segments, the study delivers findings that will help medical affairs personnel, from management to scientific field operatives, understand thought leaders’ needs and bolster the relationships to strategically amplify these powerful scientific and medical resources.
The report findings are based on feedback from thought leaders in United States and provide unique thought leaders’ viewpoints from academic, hospital and privately-based perspectives.
KEY FEATURES
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- Opinions from more than 300 thought leaders based at academic centers, hospitals and privately held practices in United States
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- Insight into how thought leaders view relationships and what type of exchanges they want
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- Viewpoints on adoption of and thoughts on virtual engagement platforms
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- Outlook on future partnerships and constructive opinions on best practices
KEY BENEFITS
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- Exceptional insights from US thought leader relationships to help shape approaches, relationship development and establish long-term cooperation.
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- Provides key elements on variable expectations and preferences for life science management, medical advisors and field liaisons to refine how they communicate and exchange with the three main thought leader segments.