Description
This Medical Affairs Toolbox report provides 35 essential findings and guideposts to industry professionals as the Medical Affairs function is taking an ever increasing role within life sciences. Both medical scientific field team members (MSLs) and thought leaders are critical to the life science environment and to ensure pharmaceutical organizations inform physicians and patients about products’ scientific uses, outcomes and benefits.
Because of reporting regulations implemented in the last decade in various parts of the world, an ageing HCP population and shortage of new physician generation, medical affairs executives and medical field teams must now recruit and establish working relationships from a shrinking thought leader pool. This reality requires that medical affairs professionals make the best out of each thought leader relationship they develop.
The collection of metrics and benchmarks presented in Medical Affairs Toolbox were extracted from our medical affairs and thought leader engagement research. References to the sources of these graphics are presented at the end of the document.
Content includes :
Staffing Levels of MSL Teams throughout Product Lifecycle. Degree of Outsourcing of MSL Field Operations. Team Size Changes in Last 12 Months. Expectation of Future Changes in Team Size. Typical Profile of MSL Activities: Pre-Launch. Typical Profile of MSL Activities: Post-Launch. Key Metric: Ratio of Thought Leaders per MSL. Key MSL KOL Relationships Metrics (from MSL input), Current Composition of MSL Educational Level. Low, Average and Top Salaries by Management Level. Average MSL Base Yearly Salary by Therapeutic Area. Average Medical Affairs Budget Spend Breakout. Functions Involved in On-Boarding Training. Content of On-Boarding Training by Percentage of Programs. Key Metrics on Hours of On-Boarding Training. Total Hours of Continuous Training Programs by Group. Training Needs in Relation to Product Lifecycle.
Frequency of MSL Performance Reviews, Preferred Flow Patterns of MSLs’ Performance Evaluations, Consensus Model – MSL Performance Evaluations, Strategic Approach to KOL Engagement, Ranking Factors Influencing KOL Relationships, Timeline of Initial Thought Leader Engagement, Targeted Thought Leader Categories, Most Targeted Thought Leader Categories, Categories of Thought Leaders Targeted by Phase, Access to Thought Leaders: Degree of Difficulty, Use of Thought Leader Levels of Influence by Phase, Percentage of Thought Leader Activities by Phase, KOLs’ Preferred Modes of Interactions, KOLs’ Preferred Frequency of Interactions, Degree of Importance for Meeting with MSLs, What KOLs Look for in MSL Behavior, KOLs’ Preferred Abilities of MSLs, KOL-MSL Length of Meetings (from KOL input), KOL Feedback: Assessment of MSL Relationships
Staffing Levels of MSL Teams throughout Product Lifecycle
Degree of Outsourcing of MSL Field Operations
Team Size Changes in Last 12 Months
Expectation of Future Changes in Team Size
Typical Profile of MSL Activities: Pre-Launch
Typical Profile of MSL Activities: Post-Launch
Key Metric: Ratio of Thought Leaders per MSL
Key MSL KOL Relationships Metrics (from MSL input)
Current Composition of MSL Educational Level
Low, Average and Top Salaries by Management Level
Average MSL Base Yearly Salary by Therapeutic Area
Average Medical Affairs Budget Spend Breakout
Functions Involved in On-Boarding Training
Content of On-Boarding Training by Percentage of Programs
Key Metrics on Hours of On-Boarding Training
Total Hours of Continuous Training Programs by Group
Training Needs in Relation to Product Lifecycle
Frequency of MSL Performance Reviews
Preferred Flow Patterns of MSLs’ Performance Evaluations
Consensus Model – MSL Performance Evaluations
Strategic Approach to KOL Engagement
Ranking Factors Influencing KOL Relationships
Timeline of Initial Thought Leader Engagement
Targeted Thought Leader Categories
Most Targeted Thought Leader Categories
Categories of Thought Leaders Targeted by Phase
Access to Thought Leaders: Degree of Difficulty
Use of Thought Leader Levels of Influence by Phase
Percentage of Thought Leader Activities by Phase
KOLs’ Preferred Modes of Interactions
KOLs’ Preferred Frequency of Interactions
Degree of Importance for Meeting with MSLs
What KOLs Look for in MSL Behavior
KOLs’ Preferred Abilities of MSLs
KOL-MSL Length of Meetings (from KOL input)
KOL Feedback: Assessment of MSL Relationships
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