This research was designed to investigate how life science organizations interact with thought leaders throughout the phases of product development. This study is meant to reveal how pharmaceutical organizations engage with thought leaders, which types of thought leaders are targeted during the various phases of a product development, which levels of influence are most pursued and what sort of activities are conducted during these exchanges. Results are presented from a global perspective and by regional segments for US, Europe and others (Asia and Latin America combined).
The findings presented in this executive summary result from the input of 47 respondents from 34 life sciences organizations from 15 countries across Asia, Europe, Latin and North America.
Number of slides: 129
Format: Executive Summary Slide Deck, PDF
Price: $850 / $1,700 / $2,550