Diversifying the MSL-KOL Relationships: The Emerging Pharmacist KOLs

Thought leaders are critical to the life science environment, ensuring that pharmaceutical organizations inform physicians and patients about products’ uses, outcomes and benefits.  Because of reporting regulations implemented in the last decade, medical affairs executives and medical field teams must now recruit and establish working relationships from a shrinking thought-leader pool. This reality requires that medical affairs professionals make the best out of each thought-leader relationship they develop.  

A brief glimpse at some of our Thought Leader Utilization report shows a definite trend in the industry, particularly in Medical Affairs and other thought leader management groups, pointing to the emerging Pharmacist KOLs. The by-phase data indicates that companies are thinking more strategically about their relationships, when those relationships can be most advantageous, and what personnel will make the most of these relationships.

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>>>> Diversifying the MSL-KOL Relationships – -The Emergence of Pharmacist KOLs

 

The findings presented in this White Paper are extracted from the following studies (click link):

Thought Leader Utilization by Phase: Refining Strategies and Tactics for Optimal KOL Engagement

Medical Science Liaison Training: Developing First-Class MSLs though Proficient On-Boarding and Continuous Training Programs