Description
Latin America MSLs Key Operational Metrics executive summary presents findings based on exchanges with 11 Latin America-based executives and MSLs representing 7 companies located in 3 countries.
The Medical Liaison function in Latin America is experiencing growth. Many companies are moving to house MSL teams under medical affairs departments. While LATAM markets are uneven with much to explore, the future of MSLs in this region is very promising.
Arx Research conducted a study of the medical liaison function in South America to uncover and present findings and KPIs. This data deck presents graphics on:
- Organizational Structures
- MSL Team Staffing
- Key Metrics
- Thought Leader Management
- MSL Profiles
The study delivers findings that will help medical affairs personnel – from management to scientific field operatives – support their decisions for assessing their operation, refining their strategy and strengthening their engagements to thought leaders.
Section 1 – Benchmarks on Organizational Structure
Section 2 – Medical Liaison Teams Staffing Indicators and Data
Section 3 – Metrics on MSL Activities, Credentials, Training and Performance
Section 4 – Thought Leader Pool, Selection Criteria and Profiles
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